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In North America, sales grew by 23.5 percent reported. It’s been a successful first half of the year for L’Oréal, with sales increasing by 20.9 percent, reaching 18.36 billion euros. It’s California living: There’s a gym (with private showers) it’s dog-friendly there’s a juice bar, and the lunch menu is full of healthy options.Ī view inside the new L’Oréal USA headquarters. Sitting on a 25-acre campus with more than 100,000 square feet of office and communal spaces (including housing L’Oréal’s Professional Products Academy - marking the hairdressing school’s first West Coast location), Hackman Capital Partners was tapped for the development of the new hub, while Blitz is behind the architecture and design. It will bring us a new point of view, and I’m pretty sure it will probably be from California.” And it will be complementary to what we have today. “We’re scanning the environment all the time for brands that could be exciting…When you see that sign on the wall, I can’t say today what that brand is going to be, but there will be one - I’m sure of it. “We’re a very inquisitive company,” he said. “I guess it’s hard to keep that secret when it’s posted on the wall,” said Greenberg with a laugh. The words “OUR NEXT ACQUISITION…” are written proudly on a white wall, in fact. The skin care brand’s section of office space is move-in ready, however, and not far away is an area prepared for L’Oréal USA’s next acquisition. Youth To The People, L’Oréal USA’s latest acquisition, will be relocating in the coming weeks, according to Greenberg and Hamilton.

Not only will it be a vibrant house - we consider it more a house than an office for our brands - but it also will be a tremendous source of ideas, business.”

Hamilton echoed similar sentiments, saying she considers “California the center of the beauty universe and the Mecca of the new trends of what’s happening in beauty.

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